A four-man crew assembled by Cam'Ron after the runaway success of his third album, The Diplomats include Cam, Jim Jones, Juelz Santana, and Freeky Zeeky. Longtime friends from East Harlem, they quickly went about establishing their own label Diplomat Records, then recorded their first album Diplomatic Immunity, released in early 2003. Reveling in the stereotypical guns/drugs/money/bitches formula, the group scored a major hit with "Dip Set Anthem," and started a curious fashion trend in hip-hop: wearing pink. Since then, Freeky Zeeky was shot in a car accident/attempted robbery and was later sent to prison on old warrants. Juelz and Jim Jones put out underwhelming solo projects, while Jones and Cam started their own specialty booze called Sizzurp Purple Punch Liquor.